Did you know that more than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. So why aren’t you using videos to reach your target demographic? Many consumers, especially millennials, are gravitating to the use of video rather than the written text, and why not? Watching a 60 second visual video is going to leave more of a lasting impression on your consumer than reading 2 pages worth of text.
So, how do you take advantage of this? First start by creating a video content plan; any content marketer will tell you that an editorial calendar is vital for a good strategy, even when you are doing videos. To help you come up with a plan, here are 4 secrets to video content marketing.
- Identify your goals - What do you want to accomplish? Conversion? Engagement? Brand Awareness? Once you determine the goal of the video you can move into the tone, message and audience.
- Who will be your audience? - Your target consumer will help you determine how long your video needs to be, how creative it should be, and the type of action that you want your audience to make after seeing the video.
- Converting - All marketing strategies are about converting, so why wouldn’t we consider that in our video? What will the call to action be that will lead your consumer to want to call, email, shop, or comment on your video?
- Where will it go? - Determining how you will disseminate your video is important. If you have answered #’s 1-3, you will know if a Facebook post, LinkedIN post or sponsored Tweet is going to be appropriate.
Rumor is that video will start to take over the online marketing world as people become more and more mobile with their searching. It’s vital that video content marketing is a part of your overall content strategy.