4 Things to Avoid When Creating Deep Web ContentAs the Curator, I’m responsible for analyzing, editing and producing mounds of relevant and engaging content. I take pride in what I do, and I enjoy curating the deep content of other digital writers.
What I do NOT like is reading the useless garbage that some would-be bloggers produce! While I let my mind digest millions of poorly worded pieces of content crap, I’ve actually put my fist through my computer screen, and the wall behind it, and the person sitting on the bench that rests outside my office wall. I’ll have you know that he was not harmed, just a minor concussion, and some stitches, and possibly some short term memory loss--his name is Bernard and we sometimes pass one another on the street, but usually he runs away. But that’s neither here, nor there!
Since I am so kind, I want to give my fellow writers some guidance in some of the things they should avoid in their blog posts.
Lack of editing--REVIEW YOUR WORK DAMMIT! It does not matter how much research you did, or how much time you spent writing your piece. If you do not edit it, at least 3 times--not 1, or 2, but 3-- then you risk publishing your work with silly grammatical and spelling errors. I don’t care what Word or Google Drive says with that silly red line, it is NOT always right. Check, recheck, and then recheck your work again. It also helps to get a second pair of eyes on the content to verify wording, and remove minute errors that you may have missed. Poorly worded or incorrect grammar will damage your online reputation, and it annoys me when I see it!
Headings that lie. Your content’s heading is very important. Oftentimes, it’s what online information seekers use to decide what they will read. If your heading strays from the actual topic of your content, then your readers will lose interest and possibly be angry that you deceived them, and wasted their time. Your readers may lose their faith in you as a source if you bait them in with a heading that does not accurately describe the content.
Poor promotion of your content. You’ve created content that will bring a tear to my eye--not likely. You’ve posted it on the interweb, and now you sit and wait for interested viewers, right? WRONG! Your content is one tiny fish swimming in an ocean of words. Content promotion is important. Use social media, or send an email to subscribers to pique their interests.
Lack of SEO. Do not, I repeat, do NOT write your content for search engines. Your content is meant to engage people, not robots--they’re stiff, inorganic, and un-engageable. Poorly written content that focuses on the Google bots instead of humans will push your readers away. This does not mean you should ignore SEO--use it as a tool to help your readers find your content, but don’t rely on it.
By avoiding these common blogging errors, your content will soar above your local content competition. Use content to interact, and market your business, or online persona, in a productive way. I am sick and tired of reading poor content, so clean it up, or I WILL FIND YOU! And trust me, you do not want that--just ask Bernard! This is The Curator, signing out!