Greetings Digital Citizens. I've spoken to hundreds of marketing managers and business owners over the years. We've laughed, we've cried, we've solved the problems of the digital universe together, most of them anyway. One of the most common questions I hear from folks wanting to grow their digital presence is "WHY Blogging?" "How is blogging going to get me more business?" A very valid question indeed and here's the not-so-quick answer to those questions.
Trust. 81% of U.S. consumers shopping online trust info and expert advice from blogs. (Source: NM Incite)
As business owners and superheros in spandex, we need consumers to trust us. Once we've established that trust by feeding them with rich and educational information via a blog, we have a connection. We have established brand trust.
Acquisition. 92% of companies who are blogging multiple times a week have acquired a customer from their efforts. (Source: HubSpot.)
Here's the simple answer as to why blogging works. Activity creates activity. If your website is simply sitting stagnant waiting for something happen, NOTHING will happen. Blogging is a great opportunity to create activity and to keep flowing with what customers are actively searching for.
Traffic. Sweet, Sweet Traffic. - Once you've generated between 21-54 blogs, your blog traffic rises up to 30%. (Source: TrafficGenerationCafe.) - On Average, companies that blog get 434% MORE indexed pages in the search engine results pages. (Source: HubSpot.)
These stats should blow your mind. In the digital marketing world, it's all about eyeballs on digital pages. The more traffic that your website can generate, the more likely you are to generate sales / leads / inquiries, etc.. Blogging creates that activity that can drive quality, pre-qualified consumers to your website, social media channels, etc..
Quality Content Is Key. One of the main reasons that The Contentinators® exist is to squash evil blog content. You read it right. Evil blog content. It's a thing. After being in the SEO business for over 15 years, I got fed-up with trashy blog content being used to game the search engines to inflate rankings. Gaming the search engine system with non-digestable digital blog nonsense is NOT the way to grow a business and an online presence.
Multiple Species. While words are a huge part of what drives search engine results for your business, visual good stuff can also really help to move the needle. When you blog, be certain to create content in multiple species. |
Infographics help tell an amazing story and are very easily shared around the web.
Videos can get circulated rapidly and help to put a face / personality to your business.
What We Do For Businesses. We create quality, EPIC blog content. Blog content that gets shared, liked, written about and commented on. Our blogs help move needles, increase sales, increase visibility and helps to put a personality on your brand. When it's time to boost the presence of your digital marketing, it's time to call one of my content specialists. We can create a monthly content creation solution to move your needle.
Write On, @CaptContent.