How to Build and Maintain a Relationship With Your Social Media Audience
The Internet is not only a breeding ground for amazing conversation and content, but it has literally become a breeding ground for those looking for love. Who would have thought that the Internet would become so personal? However, this is good news for your brand. This means that your customers are open to creating a personal relationship with your brand’s social media and digital persona. Creating chemistry with your target audience on social channels has become paramount, but have no fear, Engage the Love Doctor is here to help establish and maintain working relationships with your target audience.
- Put the ball in YOUR court. As with every budding relationship, it is important to start your union by getting to know who you’re talking to. Ask them questions and get their opinions. Don’t leave it to them to make the effort; be the man in the relationship and make the first move. Knowing your audience’s age, geography, income, and education isn’t enough. Learn their interests and aspirations, as well as other psychographic information. This information will help your organization plan a social media strategy that will engage current followers and draw in prospectives.
- If your target audience likes flowers, bring it flowers! Always give your target audience what they want, not what they need. Like social media posts, relationships can get boring if they become too monotonous--give your audience relevant and visual information filled with contests and other engaging activities. Your audience doesn't always want facts and figures, so change up your posts every once in a while--I’m not saying you should drop all factual information, just try packaging it in a more engaging way. Cater your social media presence to fit your audience’s lifestyle by keeping posts shorter in length for reading-on-the-go. If you don’t continue to fuel your social-media relationship’s fire, then your relationship will quickly die.
- Show your audience a good time. Your audience is busy. Don’t be just another thing to read on their newsfeed, make them go out of their way to view your page. Design interactive social series that stick with your brand’s voice. Give your audience something to laugh and cry about--give them something to connect with. Get as creative as possible and monitor your results to see what your audience enjoyed and what you can cut from your social media strategy.
- Always be yourself. As with any relationship, you should never be anything but yourself. Your audience follows you because they appreciate your brand’s voice and presence. If your brand is sarcastic and a bit snarky--then be sarcastic and snarky. Every social media post should be composed with your brand’s voice in mind.
While creating social media chemistry is the first step, a social media relationship requires time and effort, but if you use the above tips and stay consistent with your social media efforts, your audience will continue to follow you for richer or poorer. Until next time, I’ll see you on the Web! XOXO
What other dating advice do you have for your social media relationship? Share this post and your suggestions to begin a conversation with others about how to keep a solid and fruitful relationship with your target audience.