CONTENT MARKETING FOR HUMAN RESOURCES

What does employee engagement, an amazing company image, and recruitment opportunities have in common? They can all be addressed through epic HR content marketing. Do you need employees to be involved in spreading news about their workplace so that potential candidates will be motivated to check out that open position? The Contentinators understand how an effective HR content marketing strategy can make this happen, and we’re here to help you hype up those employees and pull in that new talent.

 

POTENTIAL CANDIDATES LIVE ONLINE

HR is the superhero of the workplace, bustling around behind the scenes to make sure that employees are happy, fulfilled, and not ten seconds away from slamming the door shut on their employer. Simultaneously, you appeal to promising talent and bridge the gap between them and potential employers. The environment HR creates is vital to the lifeline of a business; employees who are not engaged and a lack of fresh talent results in inefficiency and fewer happy customers.

That pool of fresh talent is rapidly growing. Millennials are diving into the workplace, now outnumbering the retiring Baby Boomers. This technological generation opens up even more opportunities for HR content marketing. They’re used to using Google and social networks for everything, including the job search. HR already acknowledges the importance of social media in their recruitment process, but an effective HR content marketing strategy takes it a step forward. It raises employee engagement and improves a brand’s image, making them even more appealing to potential candidates.

 

EMPLOYEES AND FUTURE TALENT USE HR CONTENT

HR content has some gigantic shoes to fill. Fortunately, content exists to handle the important issues. Every piece of the puzzle fits together: How do we make this company sound like an amazing place to work for? How do we get employees bragging about their great work environment? How do we reach out to that perfect candidate who has no interest in our job ads? Content is the answer. The convenience of mobile devices continues to dominate how we research, acquire, and spread information. Employees are on social media sites that allow the spread of information, and job seekers are swimming in Google and social networks to find that perfect job opportunity.

When potential talent scrolls through the internet, a simple job listing doesn’t appeal as much as content. What sounds more interesting: a notice that a company needs an editor, or a blog that tells a story about what an editor’s life is like within the company? The eager job hunter will remember the story about the company more than a short job description. Employees who find truth in this blog can share it and further its reach. Many are already sharing content related to their company, and that content reaches people who trust what the employees say.

Companies using social media for recruiting

* 2015 Jobvite, Welcome to the 2015 Recruiter Nation
 

How people research jobs online

* 2015 Pew Research and Glassdoor surveys

Employees who share company content

* 2016 Forbes, Consumerization of HR

Consumers who trust employee over CEO

* 2014 Social Media Today, From Employee to Advocate

Appealing, shareable content improves the company’s image. For an overwhelming number of people, this is enough to consider jumping ship from their current job. A paycheck is important, but workers also prioritize being in a fulfilling job with a great environment. A company with a great reputation draws more people. Build that reputation through HR content to attract those job hunters who are seeking a change.

 

THE BENEFITS FOR YOU

HR content is crafted to help you bridge that gap between employees and employer. Your employees need to feel engaged. Your company’s charms need to shine through shareable blogs and social networks. Your potential candidates need to know that you can hook them up with a job position that best suits them. Great HR content resonates with employees who spread the news of their incredible workplace until it reaches the ears of that ever-elusive talent.

Employees who would consider leaving current company if offered job by another company with an excellent reputation

* 2012 Corporate Responsibility Magazine and Allegis Group Services study

 

LET'S TALK ABOUT YOUR HR CONTENT MARKETING

You have too many hats to fill. The hiring process is long and strenuous, the perfect person for that open position isn’t always knocking on your door, employees are having issues with their environment, and you have to have to address all of it. Fortunately, The Contentinators know how to remove some of that pressure through HR content marketing that current employees want to share and prospective employees will be attracted to. Fill out that form below. We’ll get in touch to discuss a strategy that works.

 
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THE BOTTOM LINE


How is that perfect employee so elusive? Intelligent, college-educated job seekers are everywhere, yet it’s the terrible CVs that end up in the inbox. At least HR content can speak directly to those who would jive with the work environment, as well as teach them something about the company.