In its most purest form, the Internet is a place for the exchange of information, the exchange of rich and meaningful content. Your content marketing program should be geared and run to create brand ambassadors who love your content so much, they HAVE to share it. Here are a few tips to help your brand ambassadors grab and share your content easily:
If your content is being composed on WordPress, Joomla, Drupal, etc., make certain that it's easily shareable by utilizing social media share plugins. There are several plugins available for each of these CMS platforms, be certain to pick one that will allow for sharing to your target social media channels.
No doubt you send several emails a day back and forth, make certain to have a link to your current content in your email signature.
If you are using an email subscription tool such as MailChimp or Constant Contact, you can allow folks to subscribe to your RSS feed and get fresh content from your blog on a regular basis.
Social Media Venues.
Create enticing / shareable titles for your content and share it with your social media tribe. It also never hurts to just ask folks to share it for you.
Brand ambassadors would love to add their own two cents to your commentary / content, so let them! People love to read reviews, insights, etc., from peers, so enabling two way conversations is a great way to enhance your content marketing program.
For more content marketing tips from Captain Content and The Contentinators, be sure to follow us on Twitter: @Contentinators.