5 Elements to Build the Perfect Blogging Battleship In a world filled with words, it’s hard to come up with a fresh idea that will prevent your content from being lost at sea. Written content is the baseboard that supports your website’s reputation and visibility. Content is not only useful for search, but is essential for marketing, branding, establishing trust, and building relationships. While the Internet is flooded with mediocre and nonsensical content, there are those who strive for content excellence and only produce Pulitzer-worthy blogs--yes, you should always aim high with your company’s written content, even its weekly blogs. But how do you make your content stand out and become the Man O’ War Battleship in the endless ocean of Internet content? Here are some tips to help you create a victorious blog post that will sink the competition:
- Start with brainstorming a topic that someone would actually find interesting. Whether you’re an AC company or a financial adviser, every industry and topic is interesting--you just have to find the topics and frame them in a way that’s intriguing and easy to understand. When I write, I look for things that interest me, if I’m bored or confused when writing something, than others will load their battleship’s cannons and sink my blog to the Internet’s depths before the second paragraph. By taking the time to really think through a topic instead of writing just to write, you’ll connect with your audience, displaying to them that you’re the credible industry leader, and they’ll keep coming back for information and insights.
- Create engaging copy. Create a great headline and title that will catch your audience’s attention as they sail through the search pages. Once you’ve grabbed their attention with the heading, keep it with an amazing opening paragraph. If your audience makes it through the first 2 or 3 sentences, they’re more likely to finish the entire article. Also, users prefer to see bullets, tables, quotes, and appropriate page segmentation--it’s easier to read and less strenuous on the eye. You should also never be afraid or shy when using your brand's voice when writing. Take a stance against criticism and wear your personality proudly, this voice is what sells and humanized your blog, and if your post is a bit controversial, it’s okay, controversial posts tend to get more attention anyways--just don’t overdo it, all content should be within good taste, controversial content should not be created for the sole purpose of pissing someone off.
- Always use imagery. Internet users are browsers--pun intended! That means that they’re skimming to find the information they desire. A great visual will attract more attention and, when used correctly, will aid in telling your story of dispensing your message. Also, don’t be afraid to use more than one visual, or if it’s appropriate, make a visual as the central component of your blog. An infographic is a great blog post and for all the search enthusiasts out there, it can be optimized.
- Incorporate a reasonable call-to-action. If they’re on your website looking at a blog, don’t tell them to visit your website--they’re already there. Instead, prompt your users to start a conversation on social media or to search additional information within your blogs. Link the appropriate information but don’t go overboard, only link other articles that are relevant and enhance your current content.
- Be loud and proud of your content. It’s great that you’re asking others to share your post on social media, but you should hoist your content colors too! Post your content on your own social media channels. It’ll increase its viewership and allow you to create a conversation with your loyal followers.
Remember, your content is not a drop in the ocean, it should be the entire ocean in a drop--thank you Rumi! When it comes to blogs and content creation, there are NO rules! Your content and how it’s presented should be a direct reflection of your brand and its image. Why not present an infographic filled with images and information about your recent company picnic? Your blog content is meant for your audience, not to appease Google, forget the keywords and create information and experiences for your viewers.
How would you connect with your viewers through your blog content? Get as creative as you want and aim your blogging battleship’s cannons at whatever rules or blog ideals that have been holding you back. Sail into the future as an innovator and risk taker. This is The Curator, signing out!