Blog Writing

7 Secrets of Writing that Scores

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laptop-820274_1920

Whether we write a cover letter, a blog post, or a sales pitch to win the hearts of clients, we can all agree that we need to write in a way that brings us closer to our readers. Writing should be engaging, riveting, and unique. Does your content seem to be lacking in any of these? Fear not, for content marketing experts, the Contentinators™, has come up with seven tips to help you score amazing content.

Avoid Hedging: “Hedging” is when you are excessive with content by trying to cover every little detail in an argument. Let’s consider the following example: “These days, students have at least some affinity for vampires.” Although the sentence does make sense, the phrase “at least some affinity” lacks the firm punch needed. A better sentence would be, “these days, students love vampires.”

Repetition is Key: It may not seem like it, but repeating certain phrases secures structure and rhythm in your writing. Repetition attracts the reader and pulls them into the flow of your content. Still, be careful not to have adverse effects by overusing it.

Shorten Your Sentences: Simply, shorter sentences are easier to read and take in. Your argument is more clearly presented as well. However, if longer sentences are needed, using dashes to divide the sentences is a great tool to take advantage of.

Lose the Passive Voice: Passive voice is when you switch the positions of the subject and the subject’s object. Your goal should be to use active voices, such as the following sentence: “The girl threw the first pitch.” Passive voices add unnecessary words, such as, “the first pitch was thrown by the girl.” See how much the same sentence got lengthened?

Eliminate Useless Adjectives: Unlike what most think, most adjectives don’t give more value. Consider the following sentence: “I’m very interested in quickly scheduling an in-person interview.” Removing all of the junk in this sentence can give you a shorter, yet sharper message: “I’m interested in scheduling an interview.”

Write Informally: Most of the times when it comes to writing the word “professional” doesn’t match up with “informal”. And sure, the phrase and sure isn’t suitable in most content. However, with the right techniques, writing informally gives readers the confirmation that you’re real. We all say first impressions are everything, and that definitely applies to your writing as well.

Be Direct: Excuse me, dear reader, but would it be an inconvenience and a disruption to your schedule if I requested you to do me the favor of just getting to the point? Going overboard on respectful and fancy words should be avoided when it comes to persuasive writing.

As you can see, writing should have a clear and simple flow to it. Regardless of what the reason for writing is, you should bring your true colors out through it. Getting your message across to the readers shouldn’t be burdensome or dreadful. Now that content marketing experts, The Contentinators™, have revealed these secrets, you’ll be on your way to creating epic content! Do you think you need more help? Check out more tips by following us on Facebook, Twitter, or LinkedIn.

Miriam Park

Captain Content Loses It

Captain Standing-01
Captain Standing-01

As a superhero, it’s imperative that I keep my act together. I tend to be on the receiving end of scrutiny simply because I’m in a leadership position--it’s sometimes exhausting, but that’s just the way it goes. Lately, something has been eating away at me. I’ve been tucking it deep down inside and letting it fester. Something so terribly troubling that I’m not sure how much longer I can keep it contained. So, before I go all HULK on the situation, I’ve got to get it off of my chest. It is time. To all of those who over-scrutinize me, I’m sorry, but this has to be said.

How it all began.

It started with an unsolicited email. I get millions of them, as I’m sure you do as well, but this one…this one stabbed at my core. This particular email cut through my superhero defenses within a minute. This was a sign of pure evil:

It read… “Dear Captain Content, I am Joe Davis. I write content so you can get the Google to like your websites. I wish partnership with you so that you don’t have to be writing the content for SEO no longer. I writes content starting at $4.00 US per the articles. Please partner with me today and send me the assignment.”

Joe, I’M FREAKING OUT OVER THIS. I’m over crap content. I’m over your spam, I’m over the pollution of the digital universe with nonsensical garbage content that’s only built to game a system. I’m over poorly worded spammy emails. I’m over the abuse of the English language. I’m over SHIT content.

Pure evil in an email.

Not only was half of the email poorly worded, it was the whole idea. The whole concept of simply churning out digital garbage to ONLY help with Google rankings. The whole idea of trying to game a system by spewing nonsense. The whole idea of even putting a word salad on a client’s website with the objective of only trying to appease a search engine.

This is why we can’t have nice things.

There are millions of folks out there just like Joe. Yes, Joe means well. He does. He, like the rest of us, needs to make a buck. Joe simply doesn’t know he’s part of a larger problem, an insidious problem that’s been plaguing the digital planet for quite some time. Writing nonsense in order to hyper-inflate search engine rankings is the beginning of the end. The nonsense is ignored by HUMANS and Superheroes alike. This digital nonsense is cluttering up the Internet and shielding us from reading the real, amazing, solid content that we, as users, are craving.

The struggle is real.

My mission is simply this. Create amazing content, all day long. Create content that gets shared. Create content designed and built for human consumption. Create blogs, infographics, videos, and gifographics that get people’s attention. Once we have the attention of our prospects, they do the work for us. They share our content. They love our content. They tell their friends about it. They engage with it. They are getting what they want. Would you rather have a piece of crappy, uninteresting, non-engaging, grammatically horrendous content show up as number one when you perform a Google search, or would you rather find something amazing, something brilliant, something that feeds your quest for knowledge? The struggle is real my friends, but have no fear, The Contentinators® are here to create that amazing ‘stuff’ that humans love and that Google pays attention to.

How you can help fight the good fight.

Don’t EVER settle for crappy content. Don’t ever let your website visitors be exposed to digital nonsense on your website or social media channels. Don’t ever let the lure of Google rankings get in your way of producing AMAZING stuff that your audience, prospects, and website visitors will love. Stay focused on why you’re on the Internet to begin with: to attract new prospects, to educate existing customers, to change lives, to be unique, to stand out, to get more appointments, to drive more sales. You aren’t (I HOPE) on the Internet to spew out nonsense that no one will ever read, that no one will ever share, and that no one will ever talk about. Fight the good fight by being dedicated to amazing. Create amazing everyday. Create amazing infographics that educate. Create videos that inspire and move people. Create blog content that is epic. When you create amazing, people will find you. When you create crap, people will hit the back button and go to your competitor. If you need help creating amazing content, you know who to call, but please, whatever you do, don’t call Joe.

Therapy session is over.

Thanks for hearing me out friends. I’m glad I got this off my chest, and I hope that this piece has helped you reframe how you view content. I don’t wish harm or anything negative upon good ole Joe, but I do hope that he sees the light and embraces creating great stuff as opposed to spewing out crap. I’m off to slam down a few Appletinis with some superhero friends. Rant over.

If you or someone you know needs epic content marketing for their digital presence, please call me. It’s never too late to start creating amazing. 866-471-4748.

Until next time,

@CaptContent.

How Content Marketing Drives Digital Micro Moments

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micromoments

Mobile has revolutionized the way we talk about, engage with, and research brands. It has allowed us to create digital micro-moments that, as consumers, allow us to make more informed purchasing decisions. The consumer’s journey is now broken up into several real-time, intent-driven micro-moments, and each one of these moments is an opportunity for a brand to shape the consumer’s decisions and disposition. Google has been intensely researching these micro-moments and the consumers that take part in them to get to analyze the new consumer experience.

There are three elements to consider when reviewing consumer behavior in these new micro-moments:

  1. Immediate Action: Due to having a wealth of information at our fingertips through smartphones and tablets, we are able to act at any impulse at any time. So, for example, with platforms like Amazon and eBay, consumers can make immediate purchases.
  2. Demand for Relevance: Because of the technological revolution we’ve experienced in the past ten years, product and service accessibility has made us impatient with high expectations. That’s why when you put your brand name out there you need to make sure you’re considering quality, relevance, and utility of the information.
  3. Loyalty to Consumer Needs: So, in a race for visibility when these micro-moments occur, the brands that serve the consumers’ needs best in the moment will win this rat race.

With that being said, Google has found some interesting data after speaking with real people with real needs in real moments. Let’s explore some of those insights, shall we?

  • 82% of smartphone users turn to their phone to influence a purchase decision while in a store.
    • Some of those real-time moments have consumers asking “Is it worth it?” by justifying purchasing a higher-priced item while in a store. They are also looking for their “Show Me How” queries to be reconciled while in the store to ensure they will be able to have the confidence to use their new product prior to purchasing.
    • 62% of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone.
      • When something of utility breaks or unexpectedly stops working, consumers turn to their smartphones to replace that item right away in the “Time For a New One Moments.”
      • When a sudden demand comes for a product, his or her smartphone is the first thing a consumer will turn to in order to address the “Didn’t Plan for This Moments.”
      • 90% of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while “out and about.”
        • When confronting a large purchasing decision, consumers will use their smartphones to help further their process like in the purchase of a new home. There are several apps and websites that can help consumers take the right steps to make that purchase in the “One-Step-At-A-Time Moments.”
        • Consumers that are taking part in “Ready-For-A-Change Moments” use their smartphone to do research, fill out applications, and inquiry forms, as well as take the necessary steps to make that large change in their life.
        • 91% of smartphone users turn to their phone for ideas while doing a given task.
          • “New-Day-New-Me Moments” are consumers reaching out to get ideas to change their look or their daily routine through content (blogs, videos, etc).
          • “I-Wanna-Talk-To-A-Human Moments” occur when a brand can be easily accessible through a phone or storefront when searched.

So, as a brand and a business, you want to be available to your consumers when these micro-moments occur, right?

Let’s go through some of the steps you can do to make your brand as visible as possible in the most useful way to your target market.

Map Out the Important Moments

Try to identify the moments that you want to be available for. Map out the opportunities in which you can take advantage by just being there for your consumers and start creating content to be found.

Take a Detailed Look at Your Consumer’s Needs In The Moment

Try to make the purchasing decisions or process as easy and fast as possible by identifying potential obstacles or shortcuts that you can utilize to your advantage.

Take Advantage of Time & Location

By creating moments located in time and in a location, you are creating content that seems tailormade for your demographic. Look at seasonality, time of the day, location of your customers, etc.

Make Sure Your Content is Responsive

Your consumers are moving across a variety of devices when looking for relevant and useful information pertaining to your brand. Make sure your brand content and message responds across each of those devices.

Measure & Analyze

Taking a step back and looking at strategy and the results its yielding is always necessary when running a marketing and advertising campaign. Catering to these micro-moments is no exception. Even if it’s difficult to measure, try to find the value so you can capitalize on what’s bring in the most capital.

Don’t lose out on your consumers just because you haven’t adapted to the rapid shift in consumer behavior. Be on the forefront of a revolution. You won’t be sorry you did. To view more insights on consumer micro-moments, click here. To create incredible content to serve your customers in these micro-moments, contact The Contentinators®. We have content marketing packages that serve you with a variety of content like blogs, infographics, and videos so you can be there when your target market starts searching.

Four Brands Killing the Content Marketing Game

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fourbrands

Content marketing is a new term. Most people are still talking about SEO and link building when it comes to expanding a brand’s digital presence, but many businesses have a hard time transitioning out of the traditional mindset that they have come to accept over the years. The reality is that content marketing is on the forefront of revolutionizing digital marketing. Even fewer people have come to define content outside of just blog writing. While blog writing is an essential component to digital marketing, content marketing consists of generating AND distributing the content, and the content is limited to just blogs. Content is any consumable message that can be conveyed online, and this includes videos, infographics, ebooks and so much more.

As a business owner, you may be asking yourself now how does this affect my business? According to the Content Marketing Institute, 87% of buyers state that digital content has a large impact on their purchasing decisions this year. Why wouldn’t you be taking advantage of that large majority of consumers. Let’s take a look at some of the brands that have been straight up killing the content marketing game, shall we?

Lyft Lyft is a relatively new tech company taking advantage of the crowd sourcing trends by modeling their business closely after Uber. Lyft cars are easily identifiable by donning a pink moustache, as if it were some purple cow personified hipster. Now, this riding sharing industry has not been without controversy, creating challenges particularly with trust and credibility.

Lyft created a user-generated content marketing strategy that tells personal stories using #WhyILyft. This establishes trust and connects with drivers and passengers and helps build that bridge of the trust between the organization and the user. Using graphics similar to the Humans of New York phenomenon, this campaign is brilliant and visually engaging.

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Screen Shot 2015-10-07 at 2.51.36 PM

Cheerios Cheerios is a brand that has been around many, many years, so it’s the brand’s responsibility to constantly refresh its campaign while keeping its target demographic and brand messaging the same. Relevancy is ultra important when it comes to content marketing, and Cheerios really hits it out of the park. One of their most recent campaigns is the #HowToDad videos on YouTube, which definitely hits the bullseye in capturing the essence of the modern dad, which is all about being cool, hands-on parenting, and being overall awesome.

Not only that, but the user-generated component of this particular campaign encourages ordinary dads to post pictures of themselves using #HowToDad, and displaying it on their website with a dedicated page to just dads: http://www.cheerios.com/dad.

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Screen Shot 2015-10-07 at 2.52.46 PM

Birchbox This beauty monthly subscription program introduces new and existing beauty products and brands to over 800,000 subscribers all within a very targeted demographic. The idea alone, due to its fresh take on selling and marketing beauty products, took off very much on its own, but for customer retention purposes, Birchbox has created a lifestyle blog that generates content that is very important to its users. What’s even cooler is that Birchbox uses the products they ship as the foundation for the content that is generated and posted on the blog.

After generating that blog, Birchbox used social media as a means for distribution to reach its consumers and create a mutually beneficial brand relationship. After Facebook updated its algorithm restricting the reach to organic users on Facebook, Birchbox adjusted its strategy by changing post frequency and a paid strategy.

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Screen Shot 2015-10-07 at 2.53.29 PM

Panera Bread Like many other restaurants and food brands, Panera has taken advantage of the leverage provided on Pinterest. Panera generates content that includes original recipes, healthy living tips and tricks, and they add that to their Pinterest board. In addition to all of that original content being produced and distributed, they have been actively curating valuable content from other users on their board as well. If I were Charlie Sheen, I would say that they were #Pinning!

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Screen Shot 2015-10-07 at 2.54.59 PM

With all of that being said, you can create a winning and creative content marketing strategy to set yourself apart from the competition. Call The Contentinators® Content Marketing Agency today at 866-471-4748.

4 Techniques to Successfully Distribute Your Content - Part 2

4 Techniques to Successfully Distribute Your Content - Part 2
4 Techniques to Successfully Distribute Your Content - Part 2

As promised, here is the second part of our content distribution techniques series. Creating the most brilliant and interesting content ever could be a total waste of time if you don’t share your content properly. Have your content seen by a bigger audience by implementing some of the tactics below. If you missed the first part of this series, click here--you just unlocked four more techniques for content sharing success!

 

  • Repurpose the Content to an Infographic: Content like the one we are writing about today could be the perfect candidate for a future infographic. By converting your blog to an infographic, you repurpose your content for a different audience, and get the attention of your users through a more visual technique. This is a great way to A/B test your content and see what type of content works better among your audience. You can also create a video or a podcast using the same content. It’s up to you.    
  • Turn Your Content Into a PDF: Save your content as a PDF and send it through email as you would in a Newsletter. You can also compile a couple of blogs about one specific topic, and then create an e-book series with all that great information you once wrote. Don’t forget to include links back to each of your original blogs. If you have time, don’t miss the opportunity to share it with PDF communities like Scribd to reach a different audience.
  • Share it on Tumblr and Pulse: Posting your content on different and relevant platforms will increase the chances of it getting read. Pulse offers users a great opportunity to post content with a more professional audience in the format of a blog. On the other hand, Tumblr gives users the possibility to share content in all kind of formats and engage with a different type of audience. Including a link back to your website within the content you post on any of these platforms will help you get more users to your blog.

Even though you’ve probably heard this tip before: “choose the right channel for your right audience”, the problem sometimes is that you don’t really know the right channel or the right content format until you try it. Well, from now on, there’s no excuse. Content marketing is a trial and error thing. Just test and see what works better for you, and keep doing it! You will be then one step closer to content glory. Let us know if you need help to go through that journey. The Contentinators are here to help! For more content tips, follow us on Facebook, Twitter, or LinkedIn. See you around!

4 Techniques to Successfully Distribute Your Content - Part 1

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4-Techniques-to-Successfully-Distribute-Your-Content---Part-1-

Ahhh, it feels good when you are done writing your blog post. After one hour (this may vary based on how inspired you are) of doing some research, writing, and drinking a cup of coffee, you are done with your post. You proofread it, you post it on your blog, and proudly stare at it for at least two minutes on your computer screen. You scroll up, scroll down… Beautiful. You even say to yourself “if this doesn’t go viral, I don’t know what will.” Ok, it’s time to wake up! The reality is that the odds won’t be in your favor. Unfortunately, it requires more than just amazing content with a great tone and an original graphic to make it among the most read / shared blogs circulating around that given week or month.

After all of the time you’ve put into the content generation of your blog post, you can’t just leave it sitting there filling a valuable space on your blog. You are going to have to share it around if you want to get your users’ attention. Since you probably know this already, today we go a step further to show you exactly where or how you should be sharing your content.

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Screen Shot 2015-09-29 at 2.48.40 PM

 

  • Create Snippets to Share it on Social Media: Every time you create a blog, you should generate a couple of snippets to help you share your content more than once in different and attractive formats. Some ways to do this are: creating a graphic with a statement from your content (as we show you in the sample below), pulling out some interesting quotes and stats, or rephrasing the title of the blog.    

 

  • Mention Your Sources When You Share it: When you share your content, mention the expert source that wrote that blog, or the expert that gave you the idea to write about that topic, so those people help you share it around.   

Build a large audience by sharing your content as real marketers do. Encourage your users to share it, but before you do that, don’t forget to ask yourself if you would read that content. If you pass this personal and ethical test, and you really believe that you are giving value to your users, then go ahead and put these techniques in practice. Remember that content marketing is not about torturing your audience, but nurturing them. If you need to feed your hungry audience with some epic content, we are here to help! In the meantime, please stay tuned for our second part of successful techniques to distribute your content.

Why Law Firms Are Now Embracing Content Marketing

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Screen Shot 2015-09-25 at 2.26.24 PM

Legal marketing has always been a cutthroat, competitive landscape. Attorneys know that market saturation is the only way to keep brand awareness within a community so that when the need for legal services arise, people will know exactly who to call. While traditional advertising like billboards, bus wraps, newspaper ads, television spots, magazine ads and other tireless marketing promotions can still be effective, they can no longer stand alone. Embracing the ZMOT theory introduced by Google is now a necessity for law firms, even if they have established a strong clout within the community.

The ZMOT theory explores the step-by-step process in which a consumer makes a purchasing decision.

  • The first step is the stimuli. A consumer is introduced to a product, service or brand through a stimulus such as a magazine ad, television commercial or some other passive form of advertising. The second step is the Zero Moment of Truth, or ZMOT. This step includes active research on behalf of the consumer, in which they will visit 10.7 places, on average, online to learn more about the product, service or brand.
  • The last step is the First Moment of Truth, or FMOT. This step is the first real exposure to the product, service or brand through experiencing it in person or having a conversation with a representative of the brand.

From a legal marketing standpoint, you need to be firing on all cylinders in order to differentiate yourself within your market. So, when John Corey, who is the president and co-founder of the marketing and communications firm, Greentarget, recently traveled around the country to speak with law firms about content marketing, he found that more and more firms were becoming early adopters of this strategy.

When it comes to digital marketing, the easiest route for visibility for law firms is through Google Adwords, though it can be financially draining. When it comes to bidding on keywords, personal injury keywords can run up to $100 per click! Depending on your rate of conversion, it can be easy to lose money if you don’t have your campaign set up effectively. This is why so many law firms are looking for alternative forms of marketing, which would allow them to penetrate their market while reaching a target audience.

The reason content marketing has resonated so closely with law firms is because the evolution of search engine optimization has led them on a yellow-brick path straight to Oz, otherwise known as content marketing. Google is constantly updating its algorithm to best serve its users, and each update points to effective content marketing. It’s certainly not a paint-by-number approach, but it can come naturally if your primary goal is to serve your users in the best way.

Google Hummingbird, a search algorithm update that took place about two years ago, modified the current algorithm to focus more on what’s called semantic search. Danny Sullivan, co-founder of Search Engine Land, talks about the driving force of semantic search:

"Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account."

The goal of this update is to make interactions with Google more human and intuitive by allowing it to be capable of understanding the relationships between concepts and keywords. This very advancement in the search engine is what makes content marketing so valuable to people who want their brand to be visible when it comes to conversational search queries. By generating content, whether it's a blog, a static page, a video, an infographic, an e-book, a social media post, a newsletter, a case study, or an online presentation, you can find a way to connect with a user who is looking for exactly what you’re talking about.

Now, from a law firm’s perspective, how do you figure out what to people are interested in when it comes to law? This research should actually take very little effort.

Think about what type of questions your clients ask.

Think about what type of inquiries potential clients have when they call into your firm for the first time.

Think about the potential qualifiers you want to see out of a client.

Think about what information you wish could be communicated to your clients prior to particular meetings.

After you generate your content, distribution is the next step. Find out where those 10.7 places are that your audience is looking for this information at, and make sure you’re sharing your content in those places and monitoring the results.

There are several areas to mine this gold, and it’s all based off of human interaction. By generating the content that is useful to your audience, you will generate traffic to your website and leads without putting the thousands of dollars into Google Adwords or paying a SEO company to add all of those unnecessary h1 and alt tags throughout your website.

Don’t be one of the late adopters of the marketing strategy that is effective from the perspective of both cost and lead generation. Embrace content marketing today.

Content Marketing Killed the Traditional SEO Star

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images

I walked into the Superhero lair the other day and caught Captain Content dancing his heart out to Video Killed the Radio Star. Most people don’t know this, but Captain Content is stuck in the 80s! It’s hard to tell since he wears his tights and cape around town, but deep down, he can’t wait to get home to his MC Hammer pants and sit with his appletini while listening to some Bon Jovi! We don’t judge him; quite the opposite actually. These blasts from the past allow us to talk about how much has changed in the world; technology, business and even content marketing.

Just 10 short years ago SEO was simple. I know that might be hard to hear, but it’s true. If you were in the industry 10 years ago, like myself, you would know that submitting your site to a couple of directories, writing an article here and there, and doing on-page SEO was enough earn your site decent rankings in the search engines. People started to catch on with the simplicity of how quickly you could get a site to rank; they even found ways around these strategies. But Google got smarter and started to challenge Search Engine Optimizer’s like ourselves. They started to tell us that on-page SEO isn’t enough, and that we really need to start being an SEO rockstar. Thus the death of the traditional SEO star.

Some people thought SEO started to die. SEOMoz changed their name to Moz (people freaked out). Rumors were going around that SEO was DEAD. But, if you paid very close attention, none of this was true. SEO was and is NOT dead. In fact, SEO is very much so alive and marketers can be rockstars in it. What happened here was a shift in the quality of SEO. Google told people that if you want your site to rank well, it needed to have quality content. That you need to put an effort in showing how relevant your site is to the keywords and placement that you are going after; and so the Content Marketer was born. Marketing your website through the use of on-site blog content, videos, social media posts, dedicated how-to documents and a great user experience will make your site more relevant and engaging to your target consumer. We still need to pay very close attention to the technical components of search engine optimization, but it is vital that you have a good blogging strategy for your website.

Captain Content & his league of Superhero content marketers and writers have created an easy way for you to focus on your business while leaving the blogging to the Superheros. To learn more, contact us at 866-471-4748.

Creating an Authoritative Voice to Make Your Blog Click With Your Readers

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microphone-704257_1280

If you’ve ever done blog writing or copywriting for your brand, you know that creating a cohesive, consistent brand voice can be challenging. You may want your content to come across as casual and semi-sarcastic, but is this the voice you use on every occasion-even when writing about more serious matters? Maybe you want your brand voice to be exciting, passionate, and relatable, but what does that look like exactly? Simultaneously, you’ll want to communicate a message through your content that educates and inspires to the point where your content is being shared across the web.

It sounds like an impossible task, doesn’t it? Well, let us provide some guidance to conquer this not-impossible task.

Self-Editing is Key

Make sure that you know how smart your readers really are. The fact is, there are several surveys floating out there on the interwebs that tell you your readers are at a 4th grade reading level or a 6th grade reading level. How insulting! Your readers are smarter than that, and as long as you are writing a clear and concise message, you don’t feed them the bullcrap.

Self-editing can also allow you to better craft a clear message. Sometimes intention doesn’t always translate when you’re trying to find the words, but waiting a bit and coming back to the content piece will allow for some breathing room for your words.

Create a Clear, Concise Message

Writing for the web is hard. You have so many people with different purposes visiting content online and consuming it. The only thing all of them have in common is they don’t have the patience or the attention span to read through a detailed novel. Clarity is first and foremost what you need to accomplish when generating digital content.

People don’t have time to wade through repetitive nonsense or a sea of adjectives. Think about the tactics that Homer used when writing The Iliad and do the complete opposite of that.

Personify Your Brand

In order to curate a distinctive tone, one of the easiest tricks to use is to personify your brand. In other words, if your brand was a person, would it be male or female? How old with he or she be? What kind of hobbies would he or she have? What would be his or her primary values? What personality traits are prominent? These are the same tactics many marketers and advertisers use to define an audience, but it is also helpful when developing a voice for your brand.

By thinking of your brand as more of an individual, you can create how you want other individuals to think of your brand, and create a distinctive tone that allows the content to stay consistent, no matter who is writing it.

Know Your Industry

Do you know that old ad agency saying: Know Your Audience? Well, we have another one for you: Know Your Industry. By understanding how your brand fits in within its own market, you can understand how you should be generating your content. If your brand is striving for growth, start to look at other potential competitors in your particular vertical to see what type of content they’re writing. Is it newsworthy, industry updates? Are they consumer education pieces? Do they take a more salesy approach?

Know where you fit in as a brand to your particular vertical, and make sure that your content is competitive.

Measure Your Success

Looking at Google Analytics to see how your content is performing is not only helpful, it’s a necessity. If you’re just getting started at creating content for your brand, try a couple of different voices and types of content out in the beginning. Make sure you distribute your content in the right places to get some eyes on it. That way, you can measure what elements are more successful than others. Listen, we get it. Blog writing can be time-consuming, and when you throw in factors like creating a brand voice, optimization, distribution, education, it can be overwhelming. That’s why The Contentinators®, an Epic Content Marketing agency can create incredible blogs for your brand that are optimized and ready to go. All you have to do is hit publish. Take a look at our blog writing packages, and contact us for more information.