We have a new year on the horizon, and it’s time to make sure that our digital marketing strategy is ahead of the curve. Content marketing continues to make headway as one of the biggest drivers of traffic in the digital marketing space, and it will continue to lead the path for digital visibility for organizations and business owners alike. You need to make sure that you are prepared for what’s ahead, and that’s why the superheroes of The Contentinators® are making some bold content marketing predictions for 2017.
Outsourcing & Automation
Marketing directors and managers are going to find that their time is best spent overseeing and generating strategy, creating outreach initiatives, and researching their target market to ensure they are on the cutting edge of marketing. Content creation is daunting, but necessary, which means that these marketing managers are going to have to find ways to be more efficient, and this will include automation and outsourcing content generation and deployment. More and more marketing departments will be outsourcing content creation to agencies for cost and time efficiency, and then adopting automation technologies to deploy that content in order to free up their valuable time.
B2B Influencer Marketing
B2B organizations will finally start to adopt influencer marketing tactics like LinkedIn thought leadership, social media influence, and content marketing tactics. By attaching a credible name to their content will help extend the influence of the brand, as it’s more recognizable and trustworthy. In addition to that, these organizations will also learn how valuable their employees’ thought leadership can be. If you’re a B2B company, encourage your employees to become brand advocates online within their social media presence.
Native advertising will continue to be a content marketing strategy that will be a strong generator of ROI. Content creation is very important, but it’s the content promotion that requires a special skillset. You need to know where your audience is hanging out online and how you can reach them on those particular platforms. Social media websites are starting to resemble content aggregation platforms, and other websites like BuzzFeed and Reddit, are becoming where many people are getting their news.
ROI & Measurement
Many organizations have a sound strategy for content marketing, and while it could be generating an ROI, they are unaware that they can even measure the return on their content. While content itself many not directly generate a return, it’s still important to measure the value your content brings in engaged and new users to your website, that combined with some conversion optimization, could turn into a huge generation of leads for your organization. If you don’t have a successful strategy that is largely data-driven to measure the success of your efforts, what’s it all for? If you measure success on how much you think your phone rings or how many leads you get in a week overall, then you’re focusing on the wrong thing. How much is a lead worth to you? How much are you investing? Is it enough to generate a profitable cost per lead? Do the math.
All in all, we are looking forward to 2017 and the content marketing strategies it will bring. By executing these strategies, our superheroes from The Contentinators® cannot wait to see our customers grow even more in the new year. If you’re in dire need of content, strategy, or direction, make sure to contact The Contentinators® below to get your business on track.