90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
Are you building solid relationships with your prospects and existing customers online? Studies like the one from TMG Custom Media mentioned above are a rock solid indicator that content marketing should be a critical component of your marketing arsenal. Customers today seek value, if they find value through your content, they are far more likely to engage in a conversation with your brand.
As the captain of the league of superhero content writers, I'm often asked two questions, 1.) Doesn't that spandex get uncomfortable in the Florida heat and 2.) How often should my business be generating content? The answer to question 1 is a resounding YES, but I've discovered and embraced talcum powder and question 2.) As often as you can. Feed your website and social media visitors as often as you can to garner maximum relationship building traction. There is no magic number in terms of content quantity, but obviously, the more opportunity for engagement, the better.