Social Media

Celebrities Who Are Killing the Social Media Game

contentinatorsblog
contentinatorsblog

Being a superhero allows me to rub elbows with rich, famous, and powerful people from time to time. I may have saved their lives, attended their parties, secretly threw up in their bathroom, but whatevs. I don’t let that celebrity lifestyle change me because I’m still, I’m still Captain from the Block. What I do love about celebrities is that they LOVE their social media. Sure, they may stick their foot in their digital mouth from time to time (ahem, tiger blood), but I love the way they perpetuate their brand through content marketing ON social media. That is my jam. So, as if these celebrities don’t get enough attention, let’s highlight some celebrities who are straight up killin’ it on social media.

J.K. Rowling

Who doesn’t love them some Harry Potter? I’d like to get my hands on that invisibility cloak, go visit Engage, and, well, maybe I should stop there in case my probation officer is reading this. Anyway, J.K. Rowling is downright awesome as a human being, and she has game when it comes to social media. Recently, she shut down a pesky Twitter troll trying to diss badass Serena Williams.

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Screen Shot 2016-04-05 at 1.01.45 PM

If you ask me, I think Serena Williams’ style and body are on fleek, as the Kardashians would say.

Ellen Degeneres

Do you ever hear Ellen’s name and just want to bust a move? Well, ever since the famous Oscar Selfie, Ellen has rivaled Engage in the social media engagement department, but don’t tell her I said that because she’d stick her heel right up my ass. In addition to that monumental social media moment, she straight up just gives stuff away. I follow her and try to win that stuff on the regular. She also uses her powers for good, taking a note from The Contentinators®, bringing attention to people who do good around the country and partner with sponsors to reward them for their positive contributions to society. You can find her on basically any social media platform: Twitter, Facebook, YouTube, Instagram, Vine, Pinterest, Tumblr, and Snapchat.

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Screen Shot 2016-04-05 at 1.10.18 PM

Anna Kendrick

Anna Kendrick is one funny lady. Her sense of humor is embraced by the social media community, and she’s the queen of sarcasm. She balances her promotional responsibilities, her personal quips, and her live tweeting of live Broadway musicals (which I DON’T watch because, ya know, manly stuff). Because of her personality, people want to follow her. She is using content marketing to market Anna Kendrick.

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Screen Shot 2016-04-05 at 1.18.44 PM

Rihanna

Oh Ri-Ri, you really know how to work work work work work work work that social media. The thing that Rihanna excels at that people should take note of is that she understands every social media platform is NOT the same. On Instagram, follow her beautiful photos, glamour shots and personal snapshots. On Snapchat, she shares a more “normal” side of her personality, like killing a bug in her hotel room or shopping for cereal.

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Screen Shot 2016-04-05 at 1.24.00 PM

DJ Khaled

I’m much like DJ Khaled in that all I do is WIN, WIN, WIN no matter what, but he’s definitely #winning the SnapChat game. He shares at least 50 snaps a day showing his audience his “keys to success.” Now, those keys are as simple as using mouthwash or naming your flowers, but his positive words of affirmation have been entertaining and/or “inspiring” to over six million SnapChat users since last October. He has also elaborated on the significance of quality bedding (The key to success is to have a lot of pillows) and regular meals (They don’t want you to eat breakfast). If you want the full essence of DJ Khaled, check out his lost-at-sea story that he kept updating on Snapchat.

If you’re a business trying to use

content marketing

to get more visibility through social media, take some notes from these social media mavens. As a brand you can be true to your audience by serving them what they want and giving them an insight into your brand personality--much like celebrities do. You can loosely follow many of these same social media guidelines and find success from a brand standpoint. Also, don’t forget that The Contentinators® can help you with a complete content marketing strategy. Call us today at 866-471-4748.

Captain Content Exposes Engage’s Sweet Moves

How is that for a headline, huh? Haha. Greetings digital denizens! It has been awhile since I graced you all with my impressive and vast knowledge of everything pertaining to content marketing. I do apologize for my absence, but I have been fighting content saboteurs (and nursing a few hangovers; damn you appletinis!). One thing that is seriously bothering the hell out of me right now is those who just really SUCK at posting the good stuff when it comes to social media. Think about it--there are tons of social media platforms to use and so many companies just freeze up like a turd in the Arctic. There are posts with links, posts with pictures that blow, posts that just make absolutely no sense when it comes to branding. NO ONE CARES ABOUT CUTE KITTENS! Well, I happen to adore them, but there is a time and place, people.

I decided to call on my fellow superhero, Engage, and sit her down and pick her brain. In case you didn’t know, Engage is HOT with capital H. But don’t let that foxy exterior distract you from her even more libidinous interior. Engage knows her shit when it comes to social media, and she can engage audiences better than Kim Kardashian’s Instagram account. Side note: let us take a moment of reflection as we remember Kim’s important “Selfie in the Bathroom”’ masterpiece. Holla!

CC: Welcome, Engage. I must say you look smashing, as usual. How is everything going?

E: Stop it, Captain. While the rest of the world might think you have this “Most Interesting Man in the World” thing rocking, we both know “Little Bitch” is a more accurate description. Hello...you drink appletinis and wear spandex.

CC: Nice to see you took your antipsychotic pill today, Engage.

E: Bite me, Captain.

twitter social media

CC: Well, alrighty then, Engage. So, let’s us get down to it...ummm the interview that is. As we all know, your super power is the ability to engage with audiences across the web. If you had to give one piece of advice to people looking to increase engagement with their audience on social media, what would it be?

E:I have said it before: looks matter. When it comes to social media, there is no fairy tale story of the cute guy picking the ugly, but super sweet girl over the bitchy pretty one. In social media land, the pretty girl wins EVERY TIME.

Yosub britney spears mv pretty girls so pretty

CC: That is pretty harsh, Engage, coming from a “pretty girl.” Care to elaborate?

E: Listen. I can’t help that I am hot, but I am nice at the same time. Look at me: “complete package” and all. But think of social media as the face of your business and if that face is all jacked up, then it’s a major turn off for a user who could be a potential customer. It is important that all businesses hoping to be successful online implement an effective social media strategy that incorporates many aspects.

CC: I like it when you use big words, Engage. Makes me all tingly inside. What kind of things do organizations need to be mindful of when trying to make their social media strategy the pretty girl at the party?

E: The use of visuals, whether through graphics, infographics, cinemagraphs, or videos, are all great things you can add to your social media plan. Think about previously published content and ways that you can turn that into an infographic or video.

CC: Ok. I think we get it now. Through visuals, you can get an audience excited. What other ways are there to captivate your audience on social media?

E: Don’t brag! No one cares about how awesome you are. *Ahem, Captain* If people are following you on social media, they are already interested in what product or service you are offering, so you don’t need to keep reminding them about your amazingness.

CC: Interesting...and a little embarrassing. I have been known to boast about my abilities. What else should companies avoid on social media?

E: Do not over post. It kind of ties with the bragging. If you hijack people’s feeds, it is too much of a good thing...unless you are Ian Somerhalder. There is no such thing as too much Ian. Imagine if he was picked for 50 Shades! Anyway, the posts you choose need to be high quality and used sparingly. Make your audience want more, not be turned off by too much. Think Kim Kardashian here. TOO MUCH!!

CC: Haha. Funny you mention good ol’ Kim. OK. It is time to wrap this up. One last piece of advice for companies trying to engage with their audience.

E: Don’t have misspelling and grammatical errors. Nothing turns off an audience more than those who do not know the difference between their, they’re, and there.

Animation Domination High-Def artists on tumblr fox animation domination foxadhd

CC: Thank you, Engage. This has been truly, uh, how do I say...enlightening?

E: Again, Captain...bite me.

buffy the vampire slayer bite me

Well, folks, as you can see, Engage is just a fiery ball of “personality,” a real pain in the ass in my league of superheroes, but her superpower is definitely required in a content marketing campaign. If you can’t engage, then you might as well get off the stage. See what I did there? Wait...is that “bragging?” See? Engage totally messes with my mind!!

Need help with your content marketing efforts? Then hit up the Contentinators®. Our team of writers and brilliant content marketing-minded folks can get you found, respected, and talked about online. Call 866-471-4748, or fill out our contact form. You may even be lucky and have Engage reach out to you. If that does happen, whatever you do, do NOT piss her off. You never know if she has taken her meds that day.

How Healthcare Providers Can Dominate Social Media.

How Healthcare Providers Can Dominate Social Media.
How Healthcare Providers Can Dominate Social Media.

Planning the social media and content marketing journey for your audience when you work for an industry tightly regulated by the government, like the healthcare industry, can sometimes look like a puzzle impossible to be solved for marketers. In this highly constricted environment, marketers often feel discouraged from coming up with any strategies that could be compatible with all the data security, laws, and restrictions found within this specific industry.

However, there have been some healthcare companies that have surpassed this barrier and have made a huge impact in the way healthcare marketers should approach their social media marketing with their audience. Yes, we are talking about the Mayo Clinic, but hold on here, because today we are not going to talk about what type of posts they used to reach 500K followers on Facebook; we are going to analyze their content marketing strategy. For real.

Being open-minded is key in order to succeed. Social media doesn’t need to be ONLY Twitter, Facebook, LinkedIn, Instagram, or Pinterest; there’s a whole new world beyond those platforms. In fact, the thought process behind the Mayo Clinic’s social media strategy was not to just adapt to or jump into any of those platforms but to create one that could accommodate their own audience. They created their own channel, http://socialmedia.mayoclinic.org/, to better serve them! They wanted to educate their audience, and they found value in doing so in a more collaborative way so all their employees would learn how to share and exchange the Mayo Clinic’s ideals to better serve their audience.  As Lee Aase, Director of the Mayo Clinic Social Media Network, stated recently “Our employees make our brand every day.”

Empowering their employees. Educating their employees about the right use of social media would help them to be professionally responsive and to make wise decisions in their use of social media, but, ultimately, it benefits the Mayo Clinic. “We want to make healthcare better. If we can do that through social, then we want to do that,” Lee Aase pointed out.

Giving their users the right tools. While great strategic ideas will help medical companies on their social media journey, it’s important not to forget what their audience wants as well. Interaction is important, but great in-depth content will be mandatory to fulfill their patient’s needs.

Social media foundation from the inside out. Through the use of internal and external social platforms, the director of the Mayo Clinic Social Network has been able to meet the needs of their diverse patient communities health care professionals and staff, translating the Mayo Clinic’s mission of placing the patient first. “We trust our employees with narcotics and sharp instruments, so we can probably trust them with Facebook and Twitter, too.”- Lee Aase.

Embracing innovation. Through the creation of the Center for Innovation, the Mayo Clinic has opened the doors of user interaction, giving them the opportunity to ask doctors questions online so that patients have a better approach to their day-to-day healthcare experiences. This platform has given the power of healthcare back to the patients in the form of a tablet, computer, laptop, or smartphone.

By recreating the collaborative environment that the Mayo Clinic has set up, your staff will be able to provide the best patient care and will feel better about sharing what they have learned with others. While nowadays, only 26% of all hospitals in the US participate in social media, the future of social media and content marketing will be normal for users to engage with the healthcare industry on a daily basis. With that being said, the sooner your company jumps into this social health strategy, the more opportunities you’ll have to stand out from your competitors and to start to build that trust with your community. Keep in mind that users get their healthcare information online and most do so from their trusted social networks. Are you ready to give the power of healthcare back to your users by creating a solid content marketing journey? If so, we are here to help!

Super Bowl 50: Don’t Fumble Your Content Marketing

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Screen Shot 2016-01-28 at 1.50.45 PM

According to Nielsen, 111 million people (46% of Americans) watch the Super Bowl, a number that has remained consistent year after year. However, in the digital landscape, engagement has grown exponentially, in which the masses have flocked to YouTube, Twitter, and other mediums to feed their hunger for all things related to the Super Bowl. Smart brands are tapping into that audience through content marketing; some efforts are to be admired while other efforts are to be admonished. So, how can a brand become the VIP of this marketing game and not the dude who fumbles on first and goal? Here are some ways for your brand to stand out on game day.

YouTube: For those brands who can benefit from YouTube, the Super Bowl provides an amazing platform to get your content marketing efforts seen. According to Pixability, 2015’s Super Bowl ads were viewed more than 16 million times, which rose to 260 million on game day.

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Screen Shot 2016-01-28 at 1.52.06 PM

While a lot of football fans flock to YouTube for game highlights, player interviews, and game analysis, there are plenty of subcategories pertaining to football.

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Screen Shot 2016-01-28 at 1.52.39 PM

Think about how your brand can be a part of these categories and create content around them and feed their craving for the culture of football as a whole. If you are a restaurant, why not create a YouTube video about the perfect Super Bowl munchies for the game day? Remember to think about how your brand can contribute to the conversation surrounding the Super Bowl.

Stay Attentive: When Super Bowl XLVII experienced a power outage, Oreo jumped into the conversation with a brilliant concept:

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Screen Shot 2016-01-28 at 1.53.02 PM

By staying in the moment and scanning the appropriate social channels for high-volume conversation, Oreo was able to interject themselves into a real-time event to millions of people around the world who were discussing it. The graphic they created right away is a great example of effective content marketing that audiences love to devour and share.

Don’t Forget About Women: If you are planning on using this year’s Super Bowl as a springboard for your content marketing strategy, be mindful of demographics. According to AdWeek, 46 percent of football fans are women and 63 percent of women in America identify themselves as football fans. It is important that your content marketing efforts speak to both genders, being mindful of any misogynistic and condescending rhetoric. Long gone are the days of football being an all boys club; the ladies are here to stay, so speak to them as well.

Real-Time Marketing is Planned: Many people mistakenly think that real-time marketing is spontaneous, but great real-time marketing is meticulously planned. Take for example the famous “Ellen Selfie” of the 2015 Oscars.

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Screen Shot 2016-01-28 at 1.55.08 PM

This epic moment in award show history crashed Twitter’s servers and was retweeted over three million times. But Samsung had been working with Ellen for a while on how to incorporate their products into her show. Ellen came up with the selfie idea, one that was not a spur of the moment thing. Look for opportunities for these “improvised” moments to implement during big events so you can deliver compelling content to your audience. Oh, and be careful about your real-time efforts and don’t pull Totino’s epic fail during Super Bowl XLVII. They scheduled their tweets that were then published a full 24 hours before the Super Bowl started and then didn’t delete them. Be careful, people! Talk about creating brand mistrust.

Everyone knows that content marketing is the way to go in your digital marketing efforts, but to make it resonate with your audience is what separates the big dogs from the pups. Look for those moments in Americana, such as the Super Bowl, and tap into it smartly and effectively. If you don’t, you risk insulting your audience’s intelligence. Start thinking outside the box, and if you need help with your content marketing efforts, The Contentinators™ are here to help. Give us a call at 866-471-4748, or contact us online.

The Perfect Social Media Road Map To Increase Your Blog Engagement in 2016

The Perfect Social Media Road Map To Increase Your Blog Engagement in 2016
The Perfect Social Media Road Map To Increase Your Blog Engagement in 2016

As important as it is to create a well-planned content marketing strategy for your blog, it’s imperative to have a data-driven content distribution plan to share every piece you create on the appropriate social media channel effectively.

Companies tend to think that just because they have Twitter, LinkedIn, and Facebook accounts, it’s okay or necessary to share all the content through all the accounts they are active on. However, the reality is that this is certainly not the right thing to do--treating all your social media channels as if they have the same target demographic in common. Selecting the right content and the way to present it on the right social media channels plays a key role in the way the content will be received among your users and its overall engagement.

While sharing your blog posts through your social media channels is necessary, doing it as a robot, such as scheduling them in bulk for the rest of the month, will turn your content distribution process into a total waste of time. Don’t use the first free stock picture you find available; don’t neglect interacting with your community, or don’t use just any hashtag. Simply put, your posts will get the same attention you put in when posting them through your social media channels.

Here are some of our most valuable tips to increase the engagement of your blog posts on certain social media channels:

LinkedIn

  1. Rather than sharing a link that populates the image automatically, take the time to upload an image so that it appears larger and more visible when scrolling down the feed. Take the time to adapt the title to this social media channel demographic. Keep in mind that the profile of this channel’s demographic is more professional, so try to adapt your title accordingly to better approach this community.
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  3. Pulse, also known as the LinkedIn’s content publisher, is a great platform to distribute your blogs. Pulse gives users the opportunity to create their own newsfeed with an option to follow the topics that they are most interested in or the users that are most relevant to them. LinkedIn will notify you every time one of these users publish a new blog. When creating your own blog on Pulse, don’t forget to include a link back to your original blog to increase traffic to it.
  4. Participating in the right groups for your industry will give you the opportunity to engage with a very targeted audience that is already showing an interest in your services and products. They will be more eager to pay attention to the content that you share, as long as you do it in a professional way. Be wise.

Facebook

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Screen Shot 2015-12-16 at 10.18.34 AM
  1. Instead of sharing your blog title, share a teaser from within your post that would grab the attention of your users: stats, quotes, or catchy questions will do. Making your content look attractive and interesting is key to getting the attention of those scrolling like the Mad Hatter from Alice in Wonderland through their Facebook feed. Mashable does a great job with their titles that they share on Facebook.
  2. If you are sharing an infographic, try to screenshot a part of it that makes sense on its own so it fits in the Facebook post. Sometimes, sharing long vertical infographics will make the image small and, sometimes, almost impossible to read. Here is a great resource that will come handy when resizing your graphics for your different social media channels.
  3. Posting videos or a cinemagraph image to share your blogs will help increase your Facebook page users’ engagement. According to Facebook, the number of videos showing up in people's news feeds have increased by 360% in comparison to last year. Creating a teaser of your blog through a short video will definitely grab your users’ attention, increase the reach, impressions, and chances of engagement.

Pinterest

  1. If you have a Pinterest account for your company, creating a board for your blogs could be a great way to share and promote your content through this photo sharing social platform. Yes, this is a very visual community, so make sure you custom create a special image for your blog with the title on it, because that is what your users will see on their feed. Installing the Pinterest extension will make this pinning task easier. Oh, and don’t forget to include a call to action at the end of your pin description to ask people to click on the image.

Twitter

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new_look_for_twitter.com_photos_1
  1. Enhance your tweets with rich images or videos that will get the attention of your followers. Now that Twitter will display bigger images, get creative and take advantage of this new feature. The chances that your blog post gets the attention it deserves just increased.
  2. Taking advantage of trending hashtags and being consistent with the ones you use to promote your blogs on a daily basis will be essential to make it easier for your users to find and share your content.

In 2016, visuals will play a huge role in your content marketing strategy. Keep in mind that these are just a few effective strategies that you can use to increase your blog posts’ engagement through the power of social media. Once you start implementing some of these tips, don’t forget to check your analytics to see what’s working and what’s not for each different channel. Rinse and repeat accordingly, and don’t forget to post your blogs more than once. Remember that in the Internet of Things, your content can easily go unseen and that it will require more than one trial to get the attention from your social media community. See where your audience is--if it’s a national or international demographic, schedule accordingly based on the different time zones. For more tips on content marketing or blogging services, don’t forget to throw us a line!

Four Social Media Types to Avoid Like the Plague

sociosirenhead
sociosirenhead

I’m going to cut right to the chase: social media, like relationships, can be HARD. Luckily, my fellow content crime-busters and I are here to help you navigate the ins and outs of successful social media use in content marketing. Let’s start by talking a little relationship 101. If you operate using the rule of equal effort in your human relationships, you’re on the right track. This means that if you’re putting significant effort into making a relationship work, you expect the person on the other end to do the same. And you should give yourself a high five for knowing just how awesome you truly are.

Pretty clear, right? What’s not quite as clear is that this simple equation should apply to social media. There should be apparent benefits from the types of people you follow. You’re a rockstar, remember? And you should get what you deserve from the people you follow.

I can certainly understand the tricky twists that cloud our social media judgment. We’ve all been guilty of enjoying the flattery of attention from follows, likes, and Retweets, even if these accounts are meaningless to us. But just as you shouldn’t let a cheap drink and a coy smile steal your heart away, don’t be so quick to give a follow.

Here are four types of social media users you’d do best to avoid:

The Bragger

Please. Nobody wants to hear about how AWESOME your new software is, or worse, how much BETTER your new software is than your competitors. You know the type: constantly tweeting about themselves and underhandedly ragging on competitors to make themselves stand out. Well guess what, it works. They stand out as a big, non-important loser who nobody wants to follow. Next, please.

If a brand or person is really worth your time, you’ll know it, because the kinds of content they share will be valuable to you. Good marketing is always successful when the product being sold is good. End of story.

The Spammer

I’m always shocked to see these people. I mean really, do they think a ridiculous Direct Message or Instagram comment about follow for follow or make cash now will hook people? I guess it must, because I keep seeing them. But anyway, it should go without saying that fake accounts do nothing except destroy your credibility, no matter how many attractive, (and fake), photos one might be posting…

The Sales Guy or Gal

Somehow, people have gotten it into their head that social networks are a great place to do business. We’ve all tried to tell the masses of common-folk, in one way or another, that social media is NOT for selling. And it will never be, so I suggest all those salespeople just get over it and move on.

Social media is a place to engage, (ahh, rings so true), your audience, so that they start to like you and then become a consumer. It’s all a process. And the ones who don’t see this, who don’t understand that in the social media marathon you need to run before you sprint, are getting a big fat F. If someone isn’t providing you with content or ideas that strike your fancy, it’s best to part ways.

The Over-poster

Ahh, the over-poster. This person is hard to quit because sometimes, you just kinda feel bad for them. They have something to say and they want the world to hear it, but the world wants to hear less of them. It’s not that we don’t value what they're putting out there (as long as it’s not spam, salesy, or boasting), it’s just that they need to tone it down.

The best way for someone to lose followers is to post incessantly. Usually, this just comes down to your own level of tolerance. Is following your favorite lifestyle site kind of annoying the hell out of you because they post new articles every five minutes? Then go ahead, be ruthless. There’s a lot of great content out there, and you shouldn’t let over-posters clog up your feeds.

This is just a simple rundown of four of the biggest kinds of social media offenders.

The bottom line is, if someone you’re following doesn’t pass the equality effort test and isn’t providing you with content that works for you, it’s time to move on.

Got more questions? Hit up the Contentinators any time, we’re here to help with your social media relationship needs and get you rocking with your content marketing.

Until next time,

XOXO

Engage