Utilizing Content Marketing to Vamp Up Your Human Resources Department

As content marketers, we tend to focus more on capturing the lead or potential client but forget about a crucial audience: prospective employees. In human resources, capturing a new employee is equivalent to capturing a lead. We all know from being incessantly pestered by recruiters that the push method for human resources isn’t the best. Content marketing presents an opportunity for business cultures to shine and to pull potential employees to you. The point, after all, is to use content marketing for client growth, so why not use it for internal growth so you aren’t struggling to fill those shoes once a new client is signed? Here we share a few tips for successfully pulling potential recruits to your open positions!

Work with Current Employees & Be Creative

What’s going to entice a potential employee more: an obscure job description with a list of requirements or a blog about a day in the life of someone already in the position? Work with current employees to flesh out interesting and relevant content for future employees. Create content that contains interesting pieces such as employee interviews, day-in-the-life pieces, or a video showing some fun aspects of the position that they will get to partake in.

In addition to having employees involved in the creation of content, make sure a wide array of content is available. Perhaps incorporate an infographic highlighting the top reasons to work for your company, a video interview with an employee, or an engaging quiz to see which position would work best with that person’s skill set.

Showcase Company Culture on Social Media

Social media is a great place to showcase your unique company culture for potential employees. Share videos, photos, and events your company is attending. Hootsuite does an amazing job at this and even created a company-wide hashtag called #HootsuiteLife. They go a step further by setting up their employees as digital influencers in their respective areas of expertise, increasing the number of people who would want to work for such influential people and an influential company.

Distribute Your Content on the Appropriate Channels

In addition to creating content that draws recruits your way, make sure you distribute that content correctly. Ask yourself: “is my social media starting to look like a Monster job page?” If the answer is yes, consider re-evaluating your strategy. Consider using different platforms for different content. Share job postings on industry or job specific LinkedIn groups to target specific individuals with certain skills and interest. For the rest of your social media, write content that will appeal to the individuals you would like to hire. For example, Lyft wanted to spread the word about a Driver Appreciation Day initiative where they were matching tips for drivers up to $20! That would incentivise anyone to want to work for them over their competitors. They also created a specific page on their website to share content with potential employees, so don’t limit your content distribution to only social media.

If your human resources department needs some help updating to the digital age, try utilizing content marketing. This not only draws potential employees to you but keeps employees engaged with the company culture!

Contact Us Today to Learn How We Can Generate Content for Your HR Department

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Six Ways to Leverage User-Generated Content

Believe it or not, there is potential for businesses to harness preexisting-created content without actually creating it themselves. This is called user-generated content (UGC). Any content created by unpaid contributors or fans can be classified as user generated content. This can range from videos, photos, reviews, blogs, and more and can be integrated into your current content marketing strategy.

User-generated content is nothing new, but many businesses and organizations still haven’t embraced it. An early example of UGC is Burberry’s Art of the Trench campaign. The Coca-Cola Share a Coke campaign is probably one that most of us are familiar with. In fact, there are over half a million photos on Instagram that bare the #ShareACoke hashtag. If the big brands aren’t proof enough that UGC works, consider this; according to Bazaarvoice and the Center for Generational Kinetics, “84% of millennials report that UGC from strangers has at least some influence on what they buy.” Brands are changing the content marketing game by harnessing the capability of user-generated content. So, how can you utilize UGC? Here are a few tips.

1. Use genuine reviews on your website.  If your target audience is looking for a product or service and comes across your website, it is likely that a review from an unbiased source will appear more credible than praise that you provide yourself. If you can identify and show that experienced consumers choose your brand, you’ll likely drive conversions. One surprising statistic from the same Center for Generational Kinetics study is that, “44% of millennials trust experienced consumers over friends and family.” Additionally, 31% of boomers feel the same.

2. Ask permission to share UGC on your social media channels.  When managing your online presence, creating unique content is half the battle. A great way to use UGC is on social media. Ask your fan’s permission and share photos, videos, or more. Some social media channels, like Instagram, require you to get a separate app to share UGC. In the same breath, encourage your social media fans to engage with your brand and share UGC by designating appropriate hashtags.

3. Use social listening to determine what your customers like, dislike, and what is trending. User generated content gives marketers much more information than we’ve ever had before. Do you want to know how fans feel about a new product? You can find out. Would you like to determine which acts to host at your event center? Use a twitter poll. There are so many ways to conduct research online with social listening tools. This is a huge knowledge mine for brands.

4. Create a content hub that showcases all your supporters. If you have fans that are already engaging with you, use their content to feed a content hub and share their messages. This helps your content hub, as well as your brand, appear authentic and transparent. It also means that your website will have a constant stream of unique content and supporters can share their own unique perspective.

5. Use UGC to promote events. If your brand hosts an annual event, user-generated content is perfect to use as promotional material. Again, it is important to ask permission before using content. UGC likely communicates the true vibe and caliber of an event from the attendee’s perspective. That is invaluable to potential attendees who are considering an event the following year.

6. Encourage your employees to create UGC to showcase your company culture. UGC, or in this case, employee-generated content, is valuable when aiming to showcase your brand’s culture and boost recruitment efforts. Hootsuite, for example, has a strong #HootsuiteLife campaign which tons of their employees use. Potential employees can see the office day-to-day from the lens of actual employees, not a stuffy recruitment website.


UGC possibilities extend far beyond these six suggestions. Content format is always changing, so the possibilities are as well. If you are looking to spice up your content marketing strategy, consider adding user-generated content to the mix.

For more information about content marketing, UGC, or content hubs, contact the Contentinators® today.

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Content Hubs: The Future of Content in 2017

It’s no surprise that content marketing is constantly changing and evolving. Through all the changes, new best practices and innovative strategies are always being discovered. The content marketers at The Contentinators® believe that content hubs will be the future of content in 2017. These hubs put content in a central location, making them ultimate resources. Content hubs offer a variety of benefits and can exist in many formats.

What is a Content Hub?

A content hub creates a one-stop shop for consumers by establishing one web page that hosts a variety of pieces of content. Hubs centralize all the valuable content, create content context, and build a unique user experience.

A great example of a strong content hub is Pepsi Pulse. Over time, Pepsi has established its brand as part of pop culture. The Pepsi Pulse content hub shares pop culture stories about entertainers and information about popular sports. The hub also includes information about Pepsi that fits naturally within the context. They ask fun questions and share various social media posts from Pepsi and their fans. The hub includes text articles, photos, and a connection to YouTube. The content is rich and serves as an excellent pop culture reference for younger users.

One of the main goals of content marketing is to provide valuable information to consumers who are looking for it. Content hubs do this, but they fully establish themselves as a reference consumers can return to. That’s why content hubs, versus content landing pages, result in a higher percentage of returning users.

What Can Be Included?

The kind of content that can be included within a hub is always expanding. Articles, photos, videos, gifs, infographics, music, podcasts, webinars, and social media streams are just the beginning. The kind of content a hub should contain depends on each individual brand and industry. For example, a professionally branded B2B business will likely feature more conservative kinds of content, like articles, videos, and photos, and less non-traditional content, like gifs. There is no one-size-fits-all content prescription. In a content hub, brands can also include curated content from other sources. User generated and guest post content is a more humanistic element to include in a content hub.


There are many benefits to hosting a content hub.

  • Centralize Content - Centralizing content will help brands establish themselves as a source that is worth returning to time after time because everything the consumer is looking for is already right there. Navigating centralized content is easier and more interesting.
  • Establish Credibility - With a hub, brands can provide context to go along with content. Hub creators can add third party content and truly establish a brand as an expert by offering many solutions or answers. Content hubs are unique and that will likely be appreciated by a brand’s audience.
  • Increase Conversions - When users find value in a content hub, they will invest more of their time. Content hubs can engage users and lead to more reading, sharing, and form-completing. Ultimately, more users will be converting.

Content hubs are an exciting execution of content marketing. The possibilities, as well as the potential, are endless. Are you interested in establishing a content hub in 2017?

Contact the content marketing experts at The Contentinators® to get started.

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How Content Marketing Influences Donors

It’s that time of year again! The Holidays bring on a spirit of joy, love, and most importantly for nonprofits, the want to give to others. The trick is how to capitalize on the giving season in a tactful way. Content marketing gives nonprofits the ability to tell their story and give others a reason to care about what they stand for. In February of 2016, a survey was conducted by the nonprofit software companies Abila and Finn Partners to determine what enticed donors to give to a particular cause. Seventy-two percent said poor content would deter them from wanting to give to a particular cause. What does this mean for you? This means you must feed the donors with the information they want or suffer missing out on a large portion of donations.

Emails are still one of the main ways nonprofits send out their content to reach donors. But what type of content should be within the emails? Try to incorporate a mixture of content, from short video clips, photos, and two to three paragraph articles for donors to review. Before creating the content, create a donor profile where you outline what a typical donor looks like for your organization and what type of content would be of interest to them. When content is too vague or isn’t seen as valuable to a donor, that may push them to send their pocket change to another organization. Also, make emails frequent, but not annoying. Try sticking to once per week.

Social media content is growing for nonprofits with over 92% taking to social media to gain more awareness and followers. There are tons of opportunity for different types of content on social media. You can use videos from events, photos of individuals being helped by your organization, and tell the stories of those who have benefitted from your service. Also, mention the donors who have contributed to your nonprofit to acknowledge their generous donation and encourage others to want to be featured as well.

Create a content hub on your website where blogs can be readily available for your donors to read. Find information that not only touches your donors, but those who would be seeking your help. Donors want to see who they are helping and know how they helped them, so use your blog as an opportunity to share stories! Try to keep the stories short and sweet for a more impactful reader experience. Also, you can share the troubling stats and the reasoning that proves your nonprofit is necessary to help others.

By creating a meaningful donor-centric content marketing strategy, your nonprofit will have a winning strategy to capture more funds to help others! Treat your donors like friends who you want to share stories with, and they will want to continue donating to your cause. Take advantage of the giving season with amazing content. For help with creating donor-centric content that entices people to donate to your cause, visit our website or give us a call at 866-471-4748.


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Content Marketing Predictions for 2017

We have a new year on the horizon, and it’s time to make sure that our digital marketing strategy is ahead of the curve. Content marketing continues to make headway as one of the biggest drivers of traffic in the digital marketing space, and it will continue to lead the path for digital visibility for organizations and business owners alike. You need to make sure that you are prepared for what’s ahead, and that’s why the superheroes of The Contentinators® are making some bold content marketing predictions for 2017.

Outsourcing & Automation

Marketing directors and managers are going to find that their time is best spent overseeing and generating strategy, creating outreach initiatives, and researching their target market to ensure they are on the cutting edge of marketing. Content creation is daunting, but necessary, which means that these marketing managers are going to have to find ways to be more efficient, and this will include automation and outsourcing content generation and deployment. More and more marketing departments will be outsourcing content creation to agencies for cost and time efficiency, and then adopting automation technologies to deploy that content in order to free up their valuable time.

B2B Influencer Marketing

B2B organizations will finally start to adopt influencer marketing tactics like LinkedIn thought leadership, social media influence, and content marketing tactics. By attaching a credible name to their content will help extend the influence of the brand, as it’s more recognizable and trustworthy. In addition to that, these organizations will also learn how valuable their employees’ thought leadership can be. If you’re a B2B company, encourage your employees to become brand advocates online within their social media presence.

Native Advertising

Native advertising will continue to be a content marketing strategy that will be a strong generator of ROI. Content creation is very important, but it’s the content promotion that requires a special skillset. You need to know where your audience is hanging out online and how you can reach them on those particular platforms. Social media websites are starting to resemble content aggregation platforms, and other websites like BuzzFeed and Reddit, are becoming where many people are getting their news.

ROI & Measurement

Many organizations have a sound strategy for content marketing, and while it could be generating an ROI, they are unaware that they can even measure the return on their content. While content itself many not directly generate a return, it’s still important to measure the value your content brings in engaged and new users to your website, that combined with some conversion optimization, could turn into a huge generation of leads for your organization. If you don’t have a successful strategy that is largely data-driven to measure the success of your efforts, what’s it all for? If you measure success on how much you think your phone rings or how many leads you get in a week overall, then you’re focusing on the wrong thing. How much is a lead worth to you? How much are you investing? Is it enough to generate a profitable cost per lead? Do the math.

All in all, we are looking forward to 2017 and the content marketing strategies it will bring. By executing these strategies, our superheroes from The Contentinators® cannot wait to see our customers grow even more in the new year. If you’re in dire need of content, strategy, or direction, make sure to contact The Contentinators® below to get your business on track.

Tell Your Nonprofit Story Through Content Marketing

Believe it or not, 2017 is lingering on the horizon, but the giving season has already arrived. As a nonprofit, you know that finishing 2016 strong is paramount to set up your organization for success in the new year. A strategic content marketing plan will help your story reach the eyes of potential donors. The Contentinators®, an expert content marketing agency, have a few tips to help your nonprofit prepare your content marketing process for the coming months and 2017.

Realize Your Story

If your content can tell a remarkable story, it can cut through the clutter. When it comes to telling a story, nonprofits generally have an advantage over other businesses. Many nonprofits have unique, engaging stories that can touch the hearts, and hopefully the wallets, of the public. In order to create a content marketing strategy for the giving season and beyond, your nonprofit has to determine what that story is. Does your organization provide resources or mentorship to youth? Maybe your story highlights the impact of your program on individual participants. Does your nonprofit work to save animals? Maybe your story is about the number of animals you have rescued in just one year. Figure out what makes your nonprofit extraordinary and tell that story.

Develop an Actual Strategy

Once you’ve figured out the meat and potatoes of your content marketing strategy, that is, the actual story you are going to tell, it is just as important to create the rest of the strategy, and make sure your whole team is on the same page. Think about who is going to create the content, how much content will be created, where content will be distributed, and how content will be evaluated. Getting your content marketing strategy down on paper will allow you to reference it throughout 2017.

Amplify Your Story Through Multiple Channels

According to the Content Marketing Institute, average nonprofit professionals are distributing their content on 11 different channels. When competing for donations, especially on occasions like Giving Tuesday, your nonprofit’s lack of visibility on the important platforms could cost you. Depending on your organization's target audience, determine which platforms might work best, and amplify your story by taking advantage of each channel. As of now, most nonprofits are using content on social media, in eNewsletters, at in-person events, and on their website.

Report and Analyze

The Content Marketing Institute has found that the number one challenge that nonprofit content marketers face is measuring content effectiveness. It is essential that your nonprofit determines the best way to evaluate the success of content. Evaluating content depends fully on your organization’s goals. If your goal is awareness, metrics like impressions, reach, and mentions will be important. On the other hand, if donations are your goal, conversion rates and actual actions will be relevant. No matter what your goal is, determine which metrics you are going to use to evaluate and analyze your content’s effectiveness.

According to the Content Marketing Institute, measuring content effectiveness, producing engaging content, producing content consistently, and measuring ROI of content marketing are four of most prevalent challenges nonprofit marketers face. The Contentinators are experts at each of these aspects. When you work with The Contentinators, you receive strategy-driven, SEO-friendly content that readers are actually interested in every month. Dominate the giving season and start 2017 off strong by establishing a partnership with The Contentinators®.

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Put a Human Face To Your Healthcare Organization

Healthcare organizations often, just by their very nature, can feel antiseptic and emotionally cold. They are also generally housed, from a patient perspective, in large multi-faceted facilities where individual needs can feel lost in a general commotion. And even in smaller practices, healthcare can take on a factory feel if the proper personalized care isn’t taken: procedures ranging from the front desk to the waiting room, simple uniform pre-checks and even the soft mediocre music in a patient’s waiting room can lead to a sterile uniformity that makes the entire experience seem impersonal and distant. But content marketing can change that.

Healthcare organizations can change the impersonal perception before a potential patient or client even walks in the door with distinct and humanized content marketing. There’s no reason to think of the public’s experience with a healthcare organization as something so vastly different than their interactions with any other commercial enterprise (even though it very well may be). An attempt to put a human face on your organization, both with the patients you commonly see and the doctors, nurses, janitors, and front services personnel they will commonly come into contact with, should be put at a premium.

Here are some quick-fire thoughts on how this can be accomplished, early and often, with careful and consistent marketing:

  • Show what you have to offer: Modern online content marketing allows you to show your healthcare organization at its finest and in a myriad of forms. Offering videos and pictures of patient facilities allows a comfort and upfront knowledge of what to expect. This can extend out to the community you are established in at large as well: show off charity events you may take a part in, causes your organization feels strongly about and your associates being active in their daily local lives.
  • Highlight positive experiences: Patients, as well as their caregivers, are always thrilled by positive or emotionally transformational experiences under terrific healthcare. Always remember to put this face of your organization facing forward on as many platforms as you can.
  • Follow Up: From the youngest patients to the oldest, in a modern world everyone has connections online. Your organization can be part of this interactive experience, and connections, when done right (even in a minor way), help to make your healthcare company more familiar and personable.

This is but a quick overview of some ways that content marketing can add and expand to the community your healthcare organization serves both nationally and locally. A well-executed campaign, as well as just being aware of your need for a more personable level of interaction, can go a long towards enhancing your organization's standing.

Create a Human-Driven Content Marketing Campaign Today with The Contentinators®

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4 Ways to Amp Up Higher Education Content Marketing


Compared to other industries and organizations, colleges and universities easily have some of the most diverse target audiences. Establishments of higher education are likely trying to reach potential undergraduate students, parents of potential students, potential graduate students, potential transfer students, current students, alumni, and stakeholders or donors. Each audience requires different channels; alumni are on LinkedIn, potential students are on Instagram (and many more social networks), and parents of potential students might be reached by direct mail. There is only one thing that remains consistently successful among all target audiences: quality content. At the Contentinators®, an expert content marketing agency, we realize there is more to good content marketing than just well-written articles. Here are four ways to amp up your content marketing efforts.

Consider Your Chosen Channel

Marshall McLuhan nailed it on the head when he proclaimed, “the medium is the message.” The channels you choose to broadcast your content on are actually saying something to your audience. Good content isn’t just good writing. Are you trying to reach potential students? Use a young and fun channel like Buzzfeed. Loras College, a small, liberal arts college in the Midwest, created this quirky quiz that determines what kind of Duhawk you are. It spread quickly on social media, and before Loras knew it, students’ friends all across the United States were trying to figure out what kind of Duhawk they are, not to mention what a Duhawk even is. Potential Duhawks saw that Loras College was fun and trendy. Trying to reach alumni? Easily find them on LinkedIn. Trying to elicit donations? Try creating a presentation on SlideShare, home to 60 million monthly visitors.

People are Consuming 100,000 Words per Day

Stop writing so many words. Don’t get us wrong; blogs and written content are invaluable, but if you really want to stand out, produce something remarkable! Break through the 100K of clutter with something visual. Infographics, animated video, webinars, and interactive content can bring your words to life and address questions that people are searching for answers to. Check out Pepperdine’s docuseries, Rising Tide. This docuseries communicated more about student experience than a widely targeted blog ever will.

Crowdsourcing is Your Friend

The rise of social media, especially among young people, has resulted in an abundance of new content and content creation potential. Some of the best higher education campaigns have resulted from crowdsourcing content that truly represents the spirit of an institution. Gone are the days of stiff stock photos. Potential students are trying to understand your institution through the lens of a student, so show it to them that way. Use the Repost app for Instagram to share photos (with the user’s permission, of course) and host student “take-overs” of Snapchat. Utilize user-generated content from a variety of channels to create content that is truly representative of your school’s spirit. Check out the University of Roehampton website and Instagram to see some awesome examples.

Some of the Best Content Addresses Questions Already Being Asked

Oftentimes, the best content is high quality and answers questions that are already being asked. That is how the majority of content is found. For example, FAFSA is searched for between one to 10 million times per month on Google. Parents and students want to know what it is, how to fill it out, when it’s due, and how much financial aid to expect. Give them answers and introduce them to your college or university at the same time. Are your donors wondering where their money is going? Create an infographic to show them. Are your transfers trying to see which of their credits will transfer? Create a guide that will show them. Find the questions and provide the answers.

As content marketing experts, The Contentinators® know that great content is more than just the piece of content itself. The higher education landscape is constantly changing and evolving and requires an individualized and unique strategy. Simply producing good content is no longer good enough.

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How to Market Your Aesthetic Practice to Millennials


Millennials are a generation that businesses have had difficulty understanding and pivoting toward. As we’ve entered a time of splintered media and diffuse information and communication, the work of a content marketing agency has become difficult to quantify from a monetary standpoint, but all the more critical from the view of your business. In the past, what needed to be done by a marketer was clear and straightforward (newspaper buys, radio ads, network television commercials, etc.). It has now become a complex game of both intention and distribution.

Your aesthetic practice falls into this same marketing dilemma. How you approach your core customer group (millennials) may define your success as a business; plain and simple. An aesthetic practice finds thornier marketing problems as well: tone and direction are key. What are you selling, exactly? Millennials look down on vanity, and purely appealing to them on the notion of physical beauty and modification (even if that overtly is the essential core of an aesthetic practice) may not go over well. This is true even with a generation so visually preoccupied due to the proliferation of their likeness online.

So what an aesthetic practice needs to market as a product is wellness. Not the idea of physical appearance as merely a superficial concept that your business can help with, but just one part of a full lifestyle regimen that includes staying in shape, eating right and reading well. Your outside appearance has its own health requirements, and to dismiss these would be naïve in its own right. Looking good and, more importantly, feeling confident in yourself and your appearance is something a good aesthetic practice can help with. And when you can be confident in your outward appearance, it’s a burden off your shoulders, freeing you up to worry about the depth of yourself as a person and the health of the relationships around you. Mind, body, and soul connected as one moving being: to dismiss body as superficial is to leave out an essential part of being human.

That’s your pitch and belief as an aesthetic beauty practice, and it’s your pitch because you believe it and because it is true. But how you get that message out to a public of millennials that will make up your customer base is as, if not more, important. You need content that doesn’t feel like content: messages that promote your ideals more than your literal services. You have to be active on each social media platform that your audience is on and ahead of the curve on new ones that are becoming critical to the millennial generation. Be subversive and non-sequitur in your approach to content: authenticity derives from the ability to make something both interesting and marketing based.

A good content marketing agency knows that a campaign targeted towards a millennial is based on a simple truth that they know they are being marketed toward: this is the generation born into corporate synergy. But they don’t mind as long as the product being offered can improve them as a person, especially in the blooming areas of wellness products. Your aesthetic practice can join this social integration and thrive, but tone and message are crucial.

Contact Us to Help Your Aesthetic Practice with Content Marketing

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Content Marketing & Healthcare: A Prescription for Profit

Thanks to things such as the Affordable Healthcare Act provisions and HIPAA regulations, healthcare marketing can be challenging. However, reaching your audience through content marketing is both effective and cost efficient. According to Pew Research, 72% of those who used the Internet looked for medical information. Also, healthcare is the second most searched for service. With so many platforms that create opportunities for your healthcare organization to be found by those users, content marketing, when done right, can connect you with them. Here are some things that must be done for your content marketing efforts to translate into profit.

Tell Your Story

It doesn’t matter how large or small your organization is, whether it be a large hospital, small family practice, or medical device manufacturer, you must let your audience know your story and the purpose you serve. Talk about how your healthcare organization was founded, the values incorporated, and how you provide a solution for people seeking your specific line of service.

Get Personal

It is important that your healthcare organization does not seem like just another “cold” office in which patient volume and profits are the only things that matter. Content marketing is a way to show that your healthcare practice is comprised of people who care about the health and wellbeing of its patients. Think about your presence online. Are there videos and pictures of the doctors and staff? That is one of the best ways to make that emotional connection to current and potential patients.

For example, let us say that you are a pediatric doctor. Feature videos on your website and social platforms introducing the yourself and your staff and explain the high-quality care you  provide and how everyone is there to help children through both wellness and sickness.

Stay Newsworthy

One of the most vital things to remember about content marketing is to be relevant and offer value to users reading your content. The way to do that is to stay up-to-date on news pertaining to your specialty, offering professional commentary. Going back to our pediatric example, let’s say there is a new vaccine on the market for children. This is an opportunity to share that story, along with your professional opinion if the new vaccine is needed or not and why. Then invite parents to make an appointment with your office to discuss the new vaccine further with you. Establish yourself as a thought leader and expert in your field, and your users will turn to your social media platforms when they have a question about breaking news that relates to them.

Common Q&As

Conduct research internally to come up with a list of common questions your practices hears all the time, and make those answers available on your website. This will help you to produce content that is relevant and helpful to your users. Do not get too technical; stay general with your responses, welcoming those with more questions to schedule an appointment with your office. You can also take those general questions and break them down into social media posts to share with your audience. You never know which piece of advice can drive potential patients to make an appointment to learn more. Don’t just stop with blogs. You can turn those general questions into infographics, eBooks, and checklists.

Again, you are a pediatrician and want to help parents keep their child healthy during flu season. Write a piece of content entitled “5 Ways to Keep the Flu Away From Your Child,” and have a call to action at the end inviting them to make an appointment to get the flu shot for their child. You can then take that piece of content and create an infographic from it, offering another opportunity to spread your messaging.

Go Mobile or Go Home

eMarketer reports that in 2016, US adults spend an average of three hours a day on their mobile device. So, it is simple: you better be mobile friendly if you want content marketing to work. Google penalizes websites in organic search results that are not responsive. This means that Google prioritizes website who provide a user-friendly experience. And it isn’t enough for your site to be optimized for mobile. How your content will be seen on a smaller device versus a desktop computer? Patients are looking for information using their phones, so the less scrolling, the better. Also, be sure that your phone number and location are easily found for users.

All healthcare organizations will benefit from content marketing when it is done the right way. Need help? Then contact content marketing agency, The Contentinators®, at 866-471-4748, or contact us online.

Contact Us to Get the Right Content Prescribed for Your Healthcare Practice or Hospital

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