OUR MORTGAGE CONTENT MARKETING EDUCATES YOUR POTENTIAL BORROWERS.
Finding that gorgeous dream home isn’t the end of the battle. Home buyers still have to consider how they’re paying for it, and then they start turning to you. A mortgage content marketing strategy that answers their questions about mortgages and refinancing draws them to you over other lenders. The Contentinators® realize how important content is for pulling in those seeking a mortgage, and we’re here to help you deliver informative mortgage content that makes you stand out from the rest.
MORTGAGE CONTENT MARKETING PUTS YOU AHEAD OF THE COMPETITION AND GENERATES MORE LEADS.
Home buyers dig online for months to find that dream home. When it comes to mortgages, nearly half of them don’t bother to research and compare rates. If they won’t dig, then you need to stand out. It’s imperative that you’re creating mortgage content that’s relevant to your audience’s needs and catches their attention so that you’ll be the lender they turn to.
Although most don’t search and compare, home buyers are an extensive demographic with largely different needs. Millennials are gradually entering the housing market with the majority of them still wanting to buy, although they are often held back due to financial struggles. This market of first-time home buyers needs your knowledge and guidance, and they need to know they can trust you. Mortgage content opens up a discussion that allows you to share your wisdom, build their trust, and gain that lead.
The baby boomers act very differently. This generation bought their house with a low mortgage rate, so they find renovating their kitchen more appealing than buying a newer, larger house at a higher rate. This group, and others already comfy in their current home, aren’t in a rush to hunt for a new mortgage. They already have a stable home and would rather wait for an opportunity to snatch a lower rate than jump into that new, shiny home.
No matter the demographic, they benefit from the information you can offer them. Mortgage content gives you the opportunity to share the knowledge home buyers need to traverse the market. Use your content to answer the questions they ask: What credit score do they need? When is the best time for them to refinance? When you give them answers, it builds their trust in you and lets them know that you’re who they need to turn to for a mortgage.
THE BENEFITS FOR YOU
In a world where home buyers don’t see the benefits of shopping around for great mortgage rates, you need to be the person who stands out from the crowd and teaches them how they can best handle paying off their home. The result? You gain an audience who sees you as a trusted lender over those who don’t deliver that sweet gift of knowledge. An audience of trusting, educated home buyers turns into leads who understand that you’re the best person to turn to.
GET MORE 1003's WITH OUR MORTGAGE CONTENT
Your prospects are craving content. Rich, amazing, educational and sometimes entertaining content. You are a busy mortgage professional. You're worrying about the spread, today's interest rates, whether or not you locked that loan in yesterday and was it a 15 day lock or a 30? You're a busy mortgage pro and you've got no time to feed a hungry internet based audience with content. The Contentinators® are here for you. We create amazing, shareable content for your prospects. Whether you're an A paper mortgage broker or an impaired credit lender, we create the content that your prospects are searching for. So go ahead, put that rate sheet down for a minute and fill out our contact form to learn more about our content marketing services. You'll be glad you did.
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THE BOTTOM LINE
Here are two options: you can be the guiding light that pulls in stragglers and teaches them how to figure out that loan, or you can hope that you’re the first person they hear of. Our advice? Education is the answer. Offer answers about mortgages and gain prospects. Everyone wins.