REAL ESTATE CONTENT = MORE LEADS, MORE SALES, MORE EXPERTISE.
Content is the current cool marketing trend—not because people are naturally drawn to shiny things, but because it works. If you take a business and jazz it up with interesting content, you attract an audience that wants to hear what you have to say. When it comes to real estate, the audience that’s been following you at your heels for your wisdom becomes your leads. The Contentinators® Content Marketing Agency is dedicated to developing an engaging real estate content marketing strategy that speaks to the needs of your business and builds trust between you and your clients.
THE HOUSING MAZE
The housing market is, quite frankly, a pain to deal with without an agent’s guidance. Housing values are still growing, although at a steadier rate than they were in 2015. Meanwhile, rental prices are skyrocketing to unaffordable levels, making buying a house increasingly difficult to afford for renters. There are also predictions of a likely surge in the number of first-time buyers as older Millennials begin to settle down and enter the market.
Creating valuable content becomes increasingly important. It helps navigate your clients through the housing market maze, and shows them that you’re holding the map for that maze and can guide them to the house at the exit. By delivering information that appeals to this audience’s needs and helps them understand the current state of the market, you can build a lasting rapport that later turns into leads for your agency.
THE MARKET NEEDS YOU
The internet’s top skill is making people believe that they can do anything by themselves with a little help from their pal, Google. I love internet research as much as the next guy, but even I know it just doesn’t work well with real estate. Lucky for you, most people realize this. When it comes to buying or selling a home, the vast majority would prefer to sail the housing market alongside an agent instead of wondering why the some of the best deals just aren’t showing up on Zillow.
Percentage of first-time buyers
Where is the best place to find these potential clients? Online, of course. Where else would people be hanging out these days? Outside? Well, they might be if they need to walk the dog, but they still have their phone shoved in their pocket. In this social media-driven age, people are turning toward the internet and their mobile devices to find market tips, learn about neighborhoods, and research agents. This opens up fantastic content marketing opportunities for real estate. They may not be asking Google how to sell or buy a home themselves, but they want to be as educated as possible before they contact an agent. Addressing their concerns gives your business a chance to build relationships with clients by delivering the information they are most interested in.
Percentage of buyers and sellers who used an agent
Percentage of home buyers who searched online
Clients prefer visual content
Future clients are interested in learning more than the home listing. They want to know the highlights of their future home beyond 3br/2ba. They want photos of the spacious living rooms that their family could one day occupy. They want to know if that neighborhood actually has mouth-watering restaurants, or if they’re going to have to settle for the local McDonalds. They want tips on maneuvering the housing market so that they don’t get trapped in a bad deal. When they get that information from your business, it builds their trust in you. When it’s time to make that decision to buy or sell, they’ll know exactly who to turn to.
WHAT'S IN IT FOR YOU?
Real Estate Content marketing doesn’t just benefit your client in their search for a real estate agent—there are perks for you, too. Aim to be the person they can trust more than that nosy Facebook friend who knows a guy who did some research once, and they will learn that you’re the more knowledgeable option. An effective content marketing strategy that spreads engaging information about housing and neighborhoods helps to build relationships with your clients, extend your reach, and generate your leads (who usually come back to you when they need more help).
Buyers and sellers who would use their agent again
Need Content? Let's Chat.
Do you want a content marketing agency that will help you share the content your audience wants to hear: the best hangout spots in the neighborhood, the gorgeous interior of a future home, and tips on organizing all that paperwork without half of it mysteriously evaporating? The Contentinators are here to help! Get in contact with us by filling out this handy form below. We’ll be in touch to discuss a strategy that works for you.
THE BOTTOM LINE
Real estate agents and The Contentinators® have a lot in common: you save clients from bad business deals and we save businesses from bad content. The main difference is our fashion sense. Who needs suits when spandex is in style these days? Fill out that contact form, though, and you may even get a superhero kit to bridge that fashion gap. (It won't include uncomfortable spandex. I promise.)